We make sure that you have the right digital foundation in place before adding layers of reach activity. These assets may include website, CRM, analytics, email, social tools etc.
We will help you cultivate a message that will engage your target audience & lead them through an online sales funnel. We ensure digital tactics work seamlessly with existing sales processes.
Our focus is simple: to reach your desired audience as cost effectively as possible, generating sales leads/enquiry. Our performance is judged on numbers alone so we are all over them.
We will run a quick desktop audit of your digital presence and topline competitor research before having a discussion to understand your current business situation. We will uncover your digital requirements and suitability for our services. Be prepared to talk customers and sales!
There are always things that can be actioned right away, so we like to start immediately and develop month-to-month plans to manage workflow. We don’t look too far ahead, just enough to give our clients the confidence in our roadmap to success.
We make sure all the right technical infrastructure is in place to support new marketing activity. The amount of work required for this phase varies considerably business to business and will be fleshed out during the audit & technical review.
Now we are ready to go to market to start testing and refining our fiscal marketing models. This activity mix will generally include Google Adwords, Facebook & display network advertising plus email campaigns. We are big on building email lists.
Working with us is like hiring a part-time digital specialist working in your business. Unlike larger companies we don’t bring baggage, bureaucracy and preset agendas that stifle progress and results. We don’t claim to know everything, so when we require experts we reach out to our global network to deliver value-driven solutions.